Course description

This course introduces learners to the core principles of business management, including strategy, leadership, finance, marketing, and operations. Whether managing a startup or a growing company, participants will explore how to make informed decisions, build effective teams, and align business practices with organizational goals.

Learning Objectives:

· Understand key functions in business management

· Apply leadership and decision-making frameworks

· Analyze business environments and strategic opportunities

· Manage financial and operational processes effectively

· Develop marketing and customer relationship strategies

Target Audience: Aspiring managers, business owners, recent graduates, and professionals seeking management roles

Course Duration: 8 weeks (4–5 hours per week)

Delivery Format: Online with real-world case studies and collaborative exercises

Modules/Units:

1. Introduction to Business Management

2. Leadership and Organizational Behavior

3. Strategic Planning and Execution

4. Financial Management Essentials

5. Marketing and Customer Engagement

6. Operations and Supply Chain Fundamentals

7. HR and Team Management

8. Innovation and Change Management

Assessment Methods:

· Weekly case study analysis

· Group discussion forums

· Final business management plan project

What will I learn?

• Manage and lead teams with clarity and purpose
• Understand and apply core business principles
• Build a toolkit for effective decision-making and growth strategies