Course description

This foundational course walks aspiring entrepreneurs through the essential steps of launching a new business. From ideation and market validation to legal registration, operations, and funding, the course provides a practical roadmap for turning ideas into sustainable startups. Real-world examples and tools help participants create a viable business plan and pitch.

Learning Objectives:

· Understand the entrepreneurial mindset and startup lifecycle

· Conduct market research and identify customer needs

· Structure a compelling business model and plan

· Explore funding options and startup budgeting

· Learn how to legally register and launch a business

Target Audience: First-time entrepreneurs, small business founders, freelancers, and students exploring self-employment

Course Duration: 6 weeks (3–4 hours per week)

Delivery Format: Online with downloadable business planning templates and mentorship support

Modules/Units:

1. The Entrepreneurial Journey

2. Business Models and Value Propositions

3. Market Research and Customer Validation

4. Startup Finances and Funding

5. Legal Setup and Business Operations

6. Launch Planning and Growth Strategy

Assessment Methods:

· Business model canvas submission

· Market analysis presentation

· Final business plan and pitch video

What will I learn?

• Create a structured business plan and pitch
• Understand how to validate, register, and fund a business
• Gain actionable skills for launching a business with confidence